About Us

THE INDUSTRY STANDARD

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Our Mission

TO BE THE MOST TRUSTED

Trust sets us apart from others in the industry. We strive to foster a culture of respect, where our team members, partners, and customers are treated with respect and professionalism. We take great care of every customer we serve. We prioritize their needs, understand their unique requirements, and tailor our solutions to exceed their expectations.

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Our values

At DuraServ, the doorway to our success is reflective in our core values which are the key to our relationships with communities, customers and team members. We believe our values makes the most trusted sales and service provider in our market and industry.

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  • We foster trust through an unwavering commitment to integrity, safety, and service.

  • We demonstrate respect by valuing others and expressing sincere appreciation.

  • We are professional in our commitment to continuous improvement and high standards.

  • We forge meaningful and collaborative partnerships for sustainable results and mutual success.

  • We are genuine through our purposeful actions, communications, and performance.

DuraServ Company Goals

TREAT TEAM MEMBERS WELL & WITH RESPECT

TAKE GREAT CARE OF EVERY CUSTOMER

BE “FIRST & BEST” IN ALL MARKETS IN
SERVICING CUSTOMERS

REMAIN TRANSPARENT & COMMUNICATE DIRECTLY

OUR LEADERSHIP

DuraServ is not another old-school company. Our leadership understands today’s customer and the team we need to be the best. They are committed to moving into the future and disrupting the “way it’s always been done.”

David Iliff is the CEO of DuraServ Corp, a role he has held since 2017, following his successful tenure as the company's Chief Financial Officer from 2013. David's roots trace back to Stilwell, Kansas and he graduated with a double major in business administration and accounting from the University of Kansas. David’s career began with Piper Jaffray's investment banking group in Minneapolis and then with Bregal Investments in London, where he worked in the direct private equity investment division. He joined DuraServ in 2013 where he assumed the role of Chief Financial Officer. His impressive leadership, financial acumen, and solid commitment to leading the company to growth soon earned him the position of CEO in 2017. David lives in Dallas with his wife and four children.

David Iliff / CEO

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David Iliff is the CEO of DuraServ Corp, a role he has held since 2017, following his successful tenure as the company's Chief Financial Officer from 2013. David's roots trace back to Stilwell, Kansas and he graduated with a double major in business administration and accounting from the University of Kansas. David’s career began with Piper Jaffray's investment banking group in Minneapolis and then with Bregal Investments in London, where he worked in the direct private equity investment division. He joined DuraServ in 2013 where he assumed the role of Chief Financial Officer. His impressive leadership, financial acumen, and solid commitment to leading the company to growth soon earned him the position of CEO in 2017. David lives in Dallas with his wife and four children.
David Iliff is the CEO of DuraServ Corp, a role he has held since 2017, following his successful tenure as the company's Chief Financial Officer from 2013. David's roots trace back to Stilwell, Kansas and he graduated with a double major in business administration and accounting from the University of Kansas. David’s career began with Piper Jaffray's investment banking group in Minneapolis and then with Bregal Investments in London, where he worked in the direct private equity investment division. He joined DuraServ in 2013 where he assumed the role of Chief Financial Officer. His impressive leadership, financial acumen, and solid commitment to leading the company to growth soon earned him the position of CEO in 2017. David lives in Dallas with his wife and four children.
John Brooker is a proud alumnus of the University of Houston.  He joined Duraserv as a territory sales representative and, after consistently ranking among the top performers, worked his way to the title of President.  John’s unwavering commitment to the company's growth and success and to the employees of DuraServ helps to make us the best in the Dock and Door industry.  John enjoys spending time with his wife and two children and is a die-hard Astros fan.

John Brooker / President

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John Brooker is a proud alumnus of the University of Houston.  He joined Duraserv as a territory sales representative and, after consistently ranking among the top performers, worked his way to the title of President.  John’s unwavering commitment to the company's growth and success and to the employees of DuraServ helps to make us the best in the Dock and Door industry.  John enjoys spending time with his wife and two children and is a die-hard Astros fan.
John Brooker is a proud alumnus of the University of Houston.  He joined Duraserv as a territory sales representative and, after consistently ranking among the top performers, worked his way to the title of President.  John’s unwavering commitment to the company's growth and success and to the employees of DuraServ helps to make us the best in the Dock and Door industry.  John enjoys spending time with his wife and two children and is a die-hard Astros fan.

THE DURASERV WAY

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rapid continuous improvement

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