Southern Dock Products Rescues The Brixton

Released: November 3rd, 2014

Loyal viewers of Spike TV’s show “Bar Rescue” will already be familiar with Southern Dock Products’ role in turning the Austin, TX, bar “The Brixton” from dive bar to money maker. The bar was one of hundreds of bars across the country on the brink of total collapse. As a last ditch effort to make The Brixton profitable, the owner called in food and beverage industry consultant Jon Taffer to “rescue” the bar.

There were myriad issues with The Brixton that had to be addressed from its drink menu to its lack of food. However, one of the chief issues was that The Brixton had a great location and spot for a patio that they weren’t taking full advantage of. In a city like Austin, it is important to have a viable spot outdoors for patrons to sit and enjoy their food and drink.

But revamping the patio was only step one in the plan to improve the patio. For part two, Taffer and his team of designers contacted Chase Willis of Southern Dock Products. Taffer had a vision of having a large overhead door that connected the patio with the rest of the bar and Willis was the man for the job. Southern Dock Products with Overhead Door of Austin, provided The Brixton with a full view, full panel style door. And while the door was aesthetically pleasing, the part that got Taffer and the owners really excited was the special feature that Southern Dock was able to incorporate.

“We installed an interlock on the door that ties into the heating and cooling systems in the building,” says Southern Dock Products Vice President of Marketing Alex Meyer.

During the reveal of the renovated Brixton, Taffer gushes, “I created a flow pattern that connects both rooms. This was done by Southern Dock Products. When this goes up 25%, it automatically shuts down the heating and air conditioning systems.”

This was a major draw for The Brixton because without the automatic system, if the door is raised the bar would be wasting valuable resources heating or cooling the bar only to have that go literally out the window. Southern Dock was able to save what was then struggling business valuable money during their rebranding.

“Chase really listened to what they had to say and had the knowledge to bring in a solution that was outside the box,” says Meyer. “That’s where we try to excel. The better we take care of our customers, the better they will take care of us.”

Southern Dock played an integral role in rescuing The Brixton

See Southern Dock Products featured on Bar Rescue click here

For full article in the MHEDA Journal, click here

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